TypeTable
For Marketing
Content calendar
Marketing teams lose track of what's going out, when, and who owns it — the plan is scattered across docs and the calendar is always a step behind. Here's how a team builds one shared calendar just by describing it, and keeps it current in plain language.
- Built by chatting
- The whole team can add
- Everyone sees what's shipping
01 The problem
The calendar is always out of date
The plan lives in three different docs. One has the blog ideas, one has the email schedule, and the shared calendar hasn't been touched in weeks. Nobody's sure what's actually shipping this week.
The team doesn't want another tool to set up. They just want one list everyone can trust.
Our content plan is spread across three docs and a calendar nobody keeps current. We never know what's going out when.
Let's give the team one shared calendar. Tell me what you track on a post and I'll build it.
02 Just describe it
Say it in a sentence
You type what a post looks like in plain English. TypeTable suggests a table — which fields to include and what rules to apply — and waits for you to approve.
The channel becomes a fixed list, and every new post starts at Idea, so nothing slips in half-defined.
Track title, channel, owner, publish date, and status for every post.
Here's the table I'd create:
- Title
- Channel
- Owner
- Publish date
- Status
Channel from a fixed list · Status starts at Idea
03 It's ready
Live in minutes, not weeks
You hit approve and the calendar is real — a real table you can share with the whole team. No field design, no IT project.
| titletext | channelenum | publish_datedate | statusenum |
|---|---|---|---|
| How teams ship faster | Blog | Jul 9 | Drafting |
| Summer product update | Jul 15 | Scheduled | |
| Behind the roadmap | Webinar | Jun 27 | Published |
04 The team just types
The team adds posts by talking
No complicated forms. No training session. The marketing lead sets it up; writers just say what they're planning. Have a whole batch? Paste the lot and TypeTable adds every row at once.
Add a blog post "How teams ship faster", publishing Jul 9, drafting now.
Saved — Blog, Jul 9, Drafting.
Here are 8 posts from our planning doc — title, channel, and publish date for each. Add them all.
Added 8 rows. Each one started at Idea — just set the dates as they firm up.
05 Ask a question, get an answer
"What's scheduled this month?"
No filters or spreadsheet charts to build. You ask in plain language and get the number back instantly — plus a chart you can drop straight into the planning meeting.
What's scheduled this month?
going out this month
Break it down by channel as a chart
06 Keep it trustworthy
Share it so the whole team keeps it current
Share the calendar with the whole marketing team and everyone keeps their own posts up to date — no more chasing people for status or forwarding the latest version of a doc.
Set who can edit and who can just look.
Share this with the marketing team, everyone can edit.
Shared with Marketing. Everyone can add and update posts in plain language.
More use cases
What does your team keep re-typing?
If your team keeps updating the same spreadsheet, TypeTable can replace it. Describe it once and let everyone add records in plain language.
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